Inclusive Design Training for the Freight Industry
Supporting Innovators to Apply Inclusive Design to Unlock Commercial Success
Industry
Client
Transport
Connected Places Catapult
Connect Places Catapult commissioned Edge Innovation to deliver a practical, hands-on workshop to help SMEs and innovators understand how inclusive design can unlock commercial opportunities across a rapidly evolving freight sector, where many new solutions still overlook the diverse needs and experiences of real users.
Key Objectives
Highlight Diversity, Equity and Inclusion (DEI) as a driver of innovation and competitive advantage
Build understanding of inclusive design principles and why designing “for all” reduces cost and improves reach
Encourage reflection on bias, lived experience and different models of disability
Equip participants with practical tools to integrate inclusion into early-stage design and development
Our Approach
Designed a fully tailored workshop aligned to CPC’s programme goals.
Introduced core concepts of inclusive design and how exclusion impacts product performance and market reach.
Explored bias, barriers and different models of disability through discussion and real-world case studies.
Delivered hands on, scenario-based activities enabling participants to:
o Map user journeys and spot exclusion points
o Identify barriers and opportunities
o Generate inclusive design adaptations and innovations
Fostered a collaborative, safe and reflective environment for honest conversation and varied perspectives.
Impact
Increased awareness of inclusive design as a commercial opportunity, not just a compliance exercise
Enabled SMEs to recognise exclusion earlier in the development process
Improved participant confidence in embedding DEI into innovation practices
Sparked fresh thinking about user needs, accessibility and market potential
Inspired attendees to revisit and refine existing products and services with an inclusive lens
Strengthened the wider CPC programme by offering practical, actionable steps for building more equitable freight solutions
