Look before you creative leap: the value of strategic design

Good design is a powerful strategic tool that can influence changes in behaviour, build a culture of belonging for employees and drive revenue.

In the battle for attention, good design creates connection.

But the design that you get out depends upon the insight you put in.

Join us for a panel discussion exploring the critical role of strategy in design, the measurable value it creates and how as an industry, we can shift the narrative to show the impact strategic design has.

About the speakers

Matt Forster

Associate director, Gardiner Richardson

Matt builds brands and brings them to life, focusing on impactful work that brings results. He leads on developing and delivering strategic communications work which helps make clients more meaningful to their audiences.

Darren Richardson

Co-Founder and Creative Director, Gardiner Richardson

Darren is co-founder of Gardiner Richardson, company director and creative director. He is a collaborative designer and innovator with over 30 years’ specialist knowledge in corporate identity and brand creation.

His work focuses on the use of engaging and imaginative methods to provide client organisations with strategic brand focused Innovation and transformational consultancy to create greater commercial value.

With a career spanning three decades and involving the creation of global brands in the aviation, automotive, transport, tourism as well as FMCG sectors, he has both a diverse and extensive knowledge in building compelling brands.

Darren has a BA Hons degree in Graphic Design from Newcastle Polytechnic and is an associate member of Chartered Society of Designers as well as a Fellow of the Royal Society for the encouragement of Arts.

About the venue

You can find further details about this venue here.