Impact of ageing on sleep challenge

How do great design projects start?

Join Rob Law MBE, renowned designer and entrepreneur and founder of Trunki, Zeepy and Aphelion Agency, in a hands-on workshop that reveals how great designs stem from great project briefs.

Zeepy is a science-backed sleep training brand and in this workshop we will be exploring sleep challenges and drawing on lived-experiences; emerging sleep-science; and existing sleep assistance products & services to identify new opportunities to help those who struggle to sleep. Unlike Zeepy which supports sleep training for the very young, we will focus on the challenges faced by older people.

Through the workshop you will learn about how we synthesise knowledge and insights drawn from multiple sources to shape creative design briefs.

Rob will be joined in facilitating this workshop at Northumbria University by academic experts in Design-led Innovation, Prof. Mark Bailey and Dr. Nick Spencer.

Agenda

• Introduction to the session

• The Lived Experience | The Science

• Exploring current products and interventions

• Team forming

• Insight and Framing Opportunity

• Building a design brief

• Showcase

• Networking and Close

About the speaker

Rob Law MBE

Founder of Trunki, Zeepy & Aphelion Agency

As a seasoned entrepreneur Rob transformed an initial setback on BBC Dragons' Den in 2006 into the foundation of a revolutionary children's travel product empire. His company has redefined the market with innovative solutions that simplify family travel. The flagship Ride-On suitcase a staple of his UK-based manufacturing since 2012 has reached homes in over 100 countries with sales surpassing 5 million units and has garnered more than 120 industry accolades. In February 2023 Rob exited his business to Heroes Technology Ltd marking a new chapter in his business journey. Rob's entrepreneurial spirit remains undimmed as evidenced by his latest ventures with his brother: Aphelion Agency Ltd a firm that empowers brands to thrive on Amazon and Zeepy Ltd an innovative start-up devoted to enhancing natural sleep in infants and young children. In addition to his business accomplishments, Rob is a passionate supporter of fostering the next generation of leaders and innovators, a cause for which he has received two honorary doctorates and an MBE for his business contributions. His autobiography "65 Roses and a Trunki: Defying the Odds in Life and Business," serves as a testament to his journey offering a source of motivation and a blueprint for resilience and success in the face of adversity.

About the venue

You can find further details about this venue here.